How To Price Your B2B SaaS Product w/ Prasanna Krishnamoorthy, Partner @ Upekkha
In this episode we spoke to Prasanna Krishnamoorthy, Partner at Upekkha about the art of effective SaaS pricing. Too often founders price their products based on a set of highly unscientific and imprecise factors. Unsurprisingly, this approach doesn't work. It invariably leaves customers feeling like they are paying too much and founders feeling like they are being paid too little. Prasanna has a way out. He argues that all pricing discussions should start with one simple question: How much value am I producing? If founders are able to answer this question, coming up with a pricing model that gives founders fair compensation while keeping customers happy is relatively easy.
On THe PODCAST
SPEAKER
Prasanna Krishnamoorthy
Partner, Upekkha
HOST
Arnav Patel
Content Marketer, Tars
Play Time:
33:43
Get Connected With Upekkha
Want to understand if Upekkha is right for you? or Get value-based pricing ebook