The ValueSaaS Podcast

In the Value SaaS Podcast we talk to founders from B2B SaaS about their experience building capital-efficient businesses that deliver real value to customers. We started this podcast because we know there are founders like you who are facing obstacles that seem insurmountable. Here, you will meet folks who've tackled similar problems and overcome them, so you can do the same.
About Host

Thiyagarajan Maruthavanan (Rajan)

Thiyagarajan Maruthavanan (Rajan) is the co-founder and Partner at the Upekkha Value SaaS Accelerator where he has worked with over 100 early stage startups to build their SaaS flywheel. Prior to this, he was a product leader at Intuit and worked on Quickbooks online in its global market expansion. Rajan has helped with over a dozen cross-border strategic acquisitions. 
All Episodes
Ep
8
Nov 23, 2022
31 Min
ValueSaaS
Funding

Scaling SaaS in India w/ Vijay Yalamanchili, Founder-CEO @ Keka

In this episode, Vijay Yalamanchili, Founder and CEO of HR tech platform Keka goes into unconventional decisions, like choosing India as a target market, pricing 3X over competition and timing a fundraise.
November 23, 2022
31 Min
Ep
7
Nov 15, 2022
33:43 Min
Pricing
Value

How to price your B2B SaaS Product w/ Prasanna Krishnamoorthy, Partner @ Upekkha

In this episode, we spoke to Prasanna Krishnamoorthy, Partner at Upekkha about the art of effective SaaS pricing. He says all pricing discussions should start with one simple question.
November 15, 2022
33:43 Min
Ep
6
Nov 15, 2022
25:55 Min
Sales
Team Management

The importance of moving upmarket w/ Tejas Mehta, Co-founder @ SocialPilot

In this episode, we spoke to Tejas Mehta, Co-founder of SocialPilot about how the company moved upmarket by investing an immense amount of time and effort into their customer discovery.
November 15, 2022
25:55 Min
Ep
5
Nov 15, 2022
48:48 Min
Acquisition
SaaS

How to pursue acquisition w/ Gagandeep Josan, Head of Solutions and Industry Sales @ Whatfix

In this episode, we spoke to Gagandeep Josan, Head of Solutions and Industry @ Whatfix about what the process of acquisition looks like for founders at smaller SaaS businesses.
November 15, 2022
48:48 Min
Ep
4
Nov 15, 2022
31 Min
Startup
Team Management

The importance of finding your niche w/ Harshit Agarwal, CEO @ AppKnox

In this episode we spoke to Harshit Agarwal, Co-founder and CEO of Appknox, which is a cloud-based enterprise mobile app security testing software.
November 15, 2022
31 Min
Ep
3
Nov 15, 2022
52 Min
Marketing
Sales

The art of good customer discovery w/ Kalyan Varma, Co-founder & CEO @ Almabase

In this episode, we speak to Kalyan Varma, Co-founder and CEO of Almabase, about how you can unlock pricing, product roadmap and positioning by learning about your customers' needs.
November 15, 2022
52 Min
Ep
2
Nov 15, 2022
40 Min
ValueSaaS
Capital Efficiency

What does ValueSaaS Mean? w/Thiyagarajan (Rajan) M, Partner @ Upekkha

In this episode, we speak to Thiyagarajan (Rajan) M, Partner at the Upekkha Accelerator about what the term Value SaaS means and how metaphors are useful tools for founders to think through problems.
November 15, 2022
40 Min
Ep
1
Nov 15, 2022
29 Min
Marketing
SaaS

Getting started with SaaS marketing w/ Ish Jindal, Co-founder @ Tars

In this episode, Ish Jindal, Co-founder of chatbot startup Tars shares a set of handy tactics that first-time founders can use to get the ball rolling on their marketing journeys.
November 15, 2022
29 Min

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