SaaS Accelerator & Early-stage Fund for founders who care about optionality
Reject the brainwashing of the ‘Go big or Go home’ mindset. You have more choices you can make. 

Optionality is the choice you make to stay in control while you grow. 

90+

Startups

190+

Founders

98%

Active/Acquired

25.4M

Cum. ARR

Be a part of The Value SaaS Community

When our founders joined Upekkha, they were first-time entrepreneurs with no background in building SaaS. As a part of the community, they gained the confidence and clarity to double their recurring revenue growth every year.

The community found support to reject the brainwashing of the ‘go big or go home’ mindset. Yes, it is possible to both grow and be in control. Join more than 190 founders who are following what we call the Value SaaS path at Upekkha. 

3 reasons to join Upekkha SaaS Accelerator

Start your SaaS revenue flywheel spinning

Product-market fit is a broken metaphor- a language investors use, but founders don’t. Instead of talking about product-market fit, experienced SaaS founders use the SaaS flywheel to generate recurring revenue.

SaaS Flywheel is when you spend less than $1 to make a dollar. Your business has real momentum on its own to support its growth.

Become part of a community of founders and avoid careless mistakes

Following irrelevant frameworks & stale playbooks can send you down pointless paths. Instead of spending more of your precious time trying to mimic what someone else has done, join a group of founders at the same stage of their business as you are. You will get real life lessons and up-to-date resources that help you create results faster. 

Being part of a group like this can also save you years by preventing careless mistakes 

Grow your SaaS while keeping your options open

There is more to scaling a SaaS than growth at any cost. When you build a SaaS flywheel that’s capital-efficient without diluting too much you will maintain freedom to do what you want with the business. 

Why does maintaining optionality matter? Because you can choose to say no to ugly term sheets or any hostile acquisitions. 


Start your SaaS revenue flywheel spinning

Product-market fit is a broken metaphor- a language investors use, but founders don’t. Instead of talking about product-market fit, experienced SaaS founders use the SaaS flywheel to generate recurring revenue.

SaaS Flywheel is when you spend less than $1 to make a dollar. Your business has real momentum on its own to support its growth.

Become part of a community of founders and avoid careless mistakes

Following irrelevant frameworks & stale playbooks can send you down pointless paths. Instead of spending more of your precious time trying to mimic what someone else has done, join a group of founders at the same stage of their business as you are. You will get real life lessons and up-to-date resources that help you create results faster. 

Being part of a group like this can also save you years by preventing careless mistakes 

Grow your SaaS while keeping your options open

There is more to scaling a SaaS than growth at any cost. When you build a SaaS flywheel that’s capital-efficient without diluting too much you will maintain freedom to do what you want with the business. 

Why does maintaining optionality matter? Because you can choose to say no to ugly term sheets or any hostile acquisitions. 


Ready to scale your SaaS business while maintaining control?
Each year we choose over 30 early-revenue SaaS startups to join our 6-month accelerator.

As a founder, you will take part in intense, structured sprints that will improve your mindset, transform your business, and position your SaaS for the outcome you choose. 
One out of every six SaaS startups from India is part of the Upekkha network

90+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

Zoconut

Zoconut is a full-stack platform that helps dietitians and health coaches build their brand online by providing them all the tools they need to manage and grow their business. Celebrity health coaches and dietitians using Zoconut at large hospital chains have seen 3x revenue growth.
Zoconut

90+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

GaragePlug

GaragePlug is an Automotive Aftermarket Cloud platform for auto brands that care deeply about the post-purchase experience. It is trusted by leading enterprises such as Toyota, Aramco, and dozens of mid-sized progressive auto companies.
GaragePlug

90+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

SignEasy

SignEasy is the world's most delightful e-signature solution. Praised by the Apple design team, SignEasy is among the 'Best Business Apps' featured by Apple and is the only e-signature brand to find a place in Apple's global commercials. As a design-led product company, it has been profitable for years.
SignEasy

90+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

iMocha

iMocha is a skills assessment platform trusted by enterprise customers such as Gartner, Fujitsu, and Capgemini. As a part of Upekkha's first cohort, iMocha transformed themselves from the services mindset startup to a product mindset and got to their first million in annual recurring revenue under 30 months.
iMocha

90+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

SocialPilot

SocialPilot is an Ahmedabad-based startup. It was spun out from a mobile app services company in 2015. Facing challenges in the first two years in establishing its brand, SocialPilot joined Upekkha in 2017. SocialPilot hit its first million in annual recurring revenue under 19 months by reducing its churn and improving its value-based pricing.
SocialPilot

90+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

Tars

TARS is a 100% bootstrapped company that has carved out a niche in Conversation Landing pages. TARS' founder-duo from India have never traveled to the US. They’ve grown TARS as a global brand.
Tars

Backed and Believed In By The Best

Some of the best Indian-origin SaaS founders and operators back Upekkha as advisors & investors
As an angel investor, I like how the Upekkha acceleration program provides control and choice of the highest degree for founders while building a flywheel with a high margin recurring revenue model.
Pallav Nadhani
Founder of Charts.com
(bootstrapped and sold Fusioncharts previously)
The best serial entrepreneurs would want to work with Upekkha to get support from their world-class accelerator, and capital that helps them keep the best options for their business open.
Vijay Rayapati
GM, Nutanix Beam
(built and sold Minjar previously)
The Upekkha tribe has built one of the best SaaS founder communities where everyone takes care of each other.
Girish Mathrubootham
Founder & CEO of Freshworks, Inc.

Frequently Asked Questions

Who should apply?

B2B SaaS startups with early revenue.

What are the key dates?

Applications to our next cohort UP-23 Spring close in Jan, 2023.

What's the selection process?

The selection process involves two rounds of interviews – one with the Upekkha community startup founders and one with Upekkha Partners.

How long does the program last?

The accelerator program runs for 6 months. You become a member of the tribe for eternity.

What's the program like?

You will take part in an intense experience full of sprints, reviews and consultative sessions. The program includes carefully crafted concoction of SaaS frameworks, actionable insights and peer learning modules.

What is the program fee?

The program fee is 4% equity for our flagship accelerator program. This includes lifetime community membership.

An additional fee of 5% equity for the $100K seed fund from Upekkha, which can be bought back.