AI SaaS Fund & Accelerator
for Indian Founders
Empowering founders to build and grow
global SaaS brands
Optionality is the choice you make to stay in control while you grow.
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125+

Startups

250+

Founders

98%

Active/Acquired

$ 94M

Cum. ARR

Be a part of the best
B2B SaaS Community

At Upekkha, we welcome first- time entrepreneurs, serial entrepreneurs and IT services founders who want to build a global SaaS business. As part of our well- knit community, our founders gain the confidence to achieve unprecedented growth.

Join a thriving network of 250+ founders and redefine success in the SaaS world.

3 reasons to join Upekkha SaaS Accelerator

Coaching - the SaaS Flywheel Effect

Product-market fit is a broken metaphor- a language investors use, but founders don’t. Instead of talking about product-market fit, experienced SaaS founders use the SaaS flywheel to generate recurring revenue.

SaaS Flywheel is when you spend less than $1 to make a dollar. Your business has real momentum on its own to support its growth.
Experienced SaaS founders use the SaaS flywheel to generate recurring revenue.

SaaS Flywheel is when you spend less than $1 to make a dollar. Your business has real momentum on its own to support its growth.

Community - join and Minimize Costly Errors

At Upekkha, we understand the pitfalls of following irrelevant frameworks and outdated playbooks. Avoid wasting your precious time mimicking others and join a group of like-minded founders, all at similar stages of their business. 

Our founder community provides invaluable real-life insights and cutting-edge resources to accelerate your progress. By learning from each other's experiences, you'll achieve results faster and sidestep the potential years lost to avoidable mistakes.
Following irrelevant frameworks & stale playbooks can send you down pointless paths. Instead of spending more of your precious time trying to mimic what someone else has done, join a group of founders at the same stage of their business as you are. You will get real life lessons and up-to-date resources that help you create results faster.

Being part of a group like this can also save you years by preventing careless mistakes

Capital - $125k Pre-seed Fund

There is more to scaling a SaaS than growth at any cost. When you build a SaaS flywheel that’s capital-efficient without diluting too much you will maintain freedom to do what you want with the business.

Why does maintaining optionality matter? Because you can choose to say no to ugly term sheets or any hostile acquisitions.
Upekkha invests in B2B SaaS startups with capital- efficient, sustainable and profitable growth, that prioritize customer-centric products solving high-value problems.

Out of this, $25K will be the fee for the accelerator and lifetime community membership. This is in line with the global accelerator models like 500 Startups.

Start your SaaS revenue flywheel spinning

Product-market fit is a broken metaphor- a language investors use, but founders don’t. Instead of talking about product-market fit, experienced SaaS founders use the SaaS flywheel to generate recurring revenue.
‍
SaaS Flywheel is when you spend less than $1 to make a dollar. Your business has real momentum on its own to support its growth.

Become part of a community of founders and avoid careless mistakes

Following irrelevant frameworks & stale playbooks can send you down pointless paths. Instead of spending more of your precious time trying to mimic what someone else has done, join a group of founders at the same stage of their business as you are. You will get real life lessons and up-to-date resources that help you create results faster. 
‍
Being part of a group like this can also save you years by preventing careless mistakes 

Grow your SaaS while keeping your options open

There is more to scaling a SaaS than growth at any cost. When you build a SaaS flywheel that’s capital-efficient without diluting too much you will maintain freedom to do what you want with the business. 
‍
Why does maintaining optionality matter? Because you can choose to say no to ugly term sheets or any hostile acquisitions. 


Ready to scale your SaaS business globally?
Each year we choose over 60 early-revenue SaaS startups to join our 6-month accelerator.

As a founder, you will take part in intense, structured sprints that will improve your mindset, transform your business, and position your SaaS for exponential growth.
Every year, we carefully select early-stage, B2B SaaS startups to embark on a transformative 6-month accelerator program.

As a founder, you'll dive into structured sprints designed to enhance your mindset, revolutionize your business, and strategically position your SaaS for the desired outcome. This immersive experience will propel your startup towards unprecedented global success.
Apply Now
One out of every six SaaS startups from India is part of the Upekkha network

125+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

Zoconut

Zoconut is a full-stack platform that helps dietitians and health coaches build their brand online by providing them all the tools they need to manage and grow their business. Celebrity health coaches and dietitians using Zoconut at large hospital chains have seen 3x revenue growth.
Upekkha is an eye-opener. There's no way for an entrepreneur to learn these things without committing mistakes over a large period of time . You definitely become a better entrepreneur, and this is, in true sense, an Accelerator.
Manya Madan
Co-founder, Zoconut
Zoconut

125+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

GaragePlug

GaragePlug is an Automotive Aftermarket Cloud platform for auto brands that care deeply about the post-purchase experience. It is trusted by leading enterprises such as Toyota, Aramco, and dozens of mid-sized progressive auto companies.
We have tripled our growth after joining Upekkha. More than growth, it is the clarity of defining our ICP, identifying high-value problems, designing value-based pricing, and training our teams in solution selling, which has given us immense confidence. It has changed our mindset and overall gameplay for GaragePlug. Clarity of roles amongst founders has also helped us in making decisions fast and move forward.
Shubhra Srivastava
Co-founder, GaragePlug
GaragePlug

125+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

SignEasy

SignEasy is the world's most delightful e-signature solution. Praised by the Apple design team, SignEasy is among the 'Best Business Apps' featured by Apple and is the only e-signature brand to find a place in Apple's global commercials. As a design-led product company, it has been profitable for years.
Upekkha helps startups with a focus on what to do and what not to do. The razor-sharp focus helped us realign our strategic decision making and goals with a well thought out and thorough operating plan that helped with our growth goals.
Sunil Patro
Co-founder & CEO, SignEasy
SignEasy

125+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

iMocha

iMocha is a skills assessment platform trusted by enterprise customers such as Gartner, Fujitsu, and Capgemini. As a part of Upekkha's first cohort, iMocha transformed themselves from the services mindset startup to a product mindset and got to their first million in annual recurring revenue under 30 months.
We were in the dishwashing business for dollars. At Upekkha, we learned how to transform ourselves into a 'VIM' soap business. Services to product transformation involved lots of unlearning, learning how to resist requests, how to do less, and how to do positioning, packaging & pricing. Our brains hurt a lot; without Upekkha, it would have taken forever.
Amit Mishra
Founder, iMocha
iMocha

125+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

SocialPilot

SocialPilot is an Ahmedabad-based startup. It was spun out from a mobile app services company in 2015. Facing challenges in the first two years in establishing its brand, SocialPilot joined Upekkha in 2017. SocialPilot hit its first million in annual recurring revenue under 19 months by reducing its churn and improving its value-based pricing.
Upekkha cleared many biases we had and opened our minds to new ways of thinking about segments, product roadmap, traction, and many more valuable nuances that drive SaaS businesses forward. Value SaaS frameworks gave us much-needed confidence and a lot of clarity to get to our ARR goals this fast. Thank you, Upekkha.
Jimit Bagadiya
Co-founder, SocialPilot
SocialPilot

125+

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

Tars

TARS is a 100% bootstrapped company that has carved out a niche in Conversation Landing pages. TARS' founder-duo from India have never traveled to the US. They’ve grown TARS as a global brand.
Frameworks introduced through the intense sprints at Upekkha gave us a common language. To unpack the black box of building a SaaS flywheel; to create a common vision and goal to work towards. I love the community aspect of it and the feeling that we are not alone in this journey. There are others just like us, with very similar problems and struggles, who are willing to help us, or at least listen to our problems.
Ish Jindal
Co-founder, Tars
Tars

Backed and Believed In By The Best

Some of the best Indian-origin SaaS founders and operators back Upekkha as advisors & investors
As an angel investor, I like how the Upekkha acceleration program provides control and choice of the highest degree for founders while building a flywheel with a high margin recurring revenue model.
As an angel investor, I like how the Upekkha acceleration program provides control and choice of the highest degree for founders while building a flywheel with a high margin recurring revenue model.
Pallav Nadhani
Founder of Charts.com
(bootstrapped and sold Fusioncharts previously)
The best serial entrepreneurs would want to work with Upekkha to get support from their world-class accelerator, and capital that helps them keep the best options for their business open.
The best serial entrepreneurs would want to work with Upekkha to get support from their world-class accelerator, and capital that helps them keep the best options for their business open.
Vijay Rayapati
GM, Nutanix Beam
(built and sold Minjar previously)
The Upekkha tribe has built one of the best SaaS founder communities where everyone takes care of each other.
The Upekkha tribe has built one of the best SaaS founder communities where everyone takes care of each other.
Girish Mathrubootham
‍Founder & CEO of Freshworks, Inc.

Frequently Asked Questions

Who should apply?

B2B SaaS startups with early revenue.

What are the key dates?

Last date to apply for UP 23 Autumn cohort was Aug 15, 2023. Applications are open for UP 24 Spring Cohort now.

What's the selection process?

The selection process involves two rounds of interviews – one with the Upekkha community startup founders and one with Upekkha Partners.

How long does the program last?

The accelerator program runs for 6 months. You become a member of the community for eternity.

What's the program like?

You will take part in an intense experience full of sprints, reviews and consultative sessions. The program includes carefully crafted concoction of SaaS frameworks, actionable insights and peer learning modules.

What is the program fee?

You get an investment of $125K for 7% equity. We charge $25,000 to participate, but the fees can be deducted from our investment. This is in line with the global accelerator models like 500 Startups.