SaaS Accelerator & Early-stage Fund for founders who care about optionality
Reject the brainwashing of the ‘Go big or Go home’ mindset. You have more choices you can make. 
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Optionality is the choice you make to stay in control while you grow. 
Learn More

68

Startups

140+

Founders

98%

Active/Acquired

25.4M

Cum. ARR

Be a part of The Value SaaS Community

When our founders joined Upekkha, they were first-time entrepreneurs with no background in building SaaS. As a part of the community, they gained the confidence and clarity to double their recurring revenue growth every year.
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The community found support to reject the brainwashing of the ‘go big or go home’ mindset. Yes, it is possible to both grow and be in control. Join more than 140 founders who are following what we call the Value SaaS path at Upekkha. 

3 reasons to join Upekkha SaaS Accelerator

Start your SaaS revenue flywheel spinning

Product-market fit is a broken metaphor- a language investors use, but founders don’t. Instead of talking about product-market fit, experienced SaaS founders use the SaaS flywheel to generate recurring revenue.
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SaaS Flywheel is when you spend less than $1 to make a dollar. Your business has real momentum on its own to support its growth.

Become part of a community of founders and avoid careless mistakes

Following irrelevant frameworks & stale playbooks can send you down pointless paths. Instead of spending more of your precious time trying to mimic what someone else has done, join a group of founders at the same stage of their business as you are. You will get real life lessons and up-to-date resources that help you create results faster. 
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Being part of a group like this can also save you years by preventing careless mistakes 

Grow your SaaS while keeping your options open

There is more to scaling a SaaS than growth at any cost. When you build a SaaS flywheel that’s capital-efficient without diluting too much you will maintain freedom to do what you want with the business. 
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Why does maintaining optionality matter? Because you can choose to say no to ugly term sheets or any hostile acquisitions. 


Limitless Possibilities for Founder Success

Call it founder optionality. Founders are pushed into a bitter ‘Go Big or Go Home’ scenario. They chase the vanity wagon for unrealistic wealth maximization under high-valued investment pressure. Often, they freefall under the intense gravitational pull of vanity investment expectations and lose track of their options to succeed. Upekkha assists founders in making early turnkey decisions to unlock multiple opportunities. The results? They go big as a founder forever or take the vigorous growth path. Or they exit meaningfully. In the Upekkha ecosystem, heads or tails,

Faster Growth With Other Founder Experience

Call it the Value SaaS Tribe. Upekkha expands its tribe by carefully adding members every year to create a community-driven, progressive movement to build incredible SaaS products. With a network of founders who do not resort to Vanity in the SaaS universe, they learn, share their past experiences, and help each other grow. The founders’ path to success is fast-tracked as they learn from the cumulative experience of other founders in the tribe.

Embrace Steady Growth With SaaS Flywheel

Call it the Value SaaS Flywheel. Recurring profit is music to the founder’s ears. The Value SaaS Flywheel strengthens the fundamentals of early startup growth. And the founders get access to the masterplan for all upcoming heavy lifting exercises to double their recurring revenue and gain flexibility, freedom, and optionality. In a nutshell, the Flywheel analyzes multiple founder choices, including Ideal Customer Persona, Value-based Pricing, and Target Market. And help them find pathways to generate revenue from happy customers, engage & retain them.  They build a sustainable revenue stream before standing firm & tall.
Ready to scale your SaaS business while maintaining control?
Each year we choose over 30 early-revenue SaaS startups to join our 6-month accelerator.
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As a founder, you will take part in intense, structured sprints that will improve your mindset, transform your business, and position your SaaS for the outcome you choose. 
Apply Now
One out of every six SaaS startups from India is part of the Upekkha network

68

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

Zoconut

Zoconut is a full-stack platform that helps dietitians and health coaches build their brand online by providing them all the tools they need to manage and grow their business. Celebrity health coaches and dietitians using Zoconut at large hospital chains have seen 3x revenue growth.
Upekkha is an eye-opener. There's no way for an entrepreneur to learn these things without committing mistakes over a large period of time . You definitely become a better entrepreneur, and this is, in true sense, an Accelerator.
Manya Madan
Co-founder, Zoconut
Zoconut

68

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

GaragePlug

GaragePlug is an Automotive Aftermarket Cloud platform for auto brands that care deeply about the post-purchase experience. It is trusted by leading enterprises such as Toyota, Aramco, and dozens of mid-sized progressive auto companies.
We have tripled our growth after joining Upekkha. More than growth, it is the clarity of defining our ICP, identifying high-value problems, designing value-based pricing, and training our teams in solution selling, which has given us immense confidence. It has changed our mindset and overall gameplay for GaragePlug. Clarity of roles amongst founders has also helped us in making decisions fast and move forward.
Shubhra Srivastava
Co-founder, GaragePlug
GaragePlug

68

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

SignEasy

SignEasy is the world's most delightful e-signature solution. Praised by the Apple design team, SignEasy is among the 'Best Business Apps' featured by Apple and is the only e-signature brand to find a place in Apple's global commercials. As a design-led product company, it has been profitable for years.
Upekkha helps startups with a focus on what to do and what not to do. The razor-sharp there helped us realign our strategic decision making and goals with a well thought out and thorough operating plan that helped with our growth goals.
Sunil Patro
Co-founder & CEO, SignEasy
SignEasy

68

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

iMocha

iMocha is a skills assessment platform trusted by enterprise customers such as Gartner, Fujitsu, and Capgemini. As a part of Upekkha's first cohort, iMocha transformed themselves from the services mindset startup to a product mindset and got to their first million in annual recurring revenue under 30 months.
We were in the dishwashing business for dollars. At Upekkha, we learned how to transform ourselves into a 'VIM' soap business. Services to product transformation involved lots of unlearning, learning how to resist requests, how to do less, and how to do positioning, packaging & pricing. Our brains hurt a lot; without Upekkha, it would have taken forever.
Amit Mishra
Founder, iMocha
iMocha

68

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

SocialPilot

SocialPilot is an Ahmedabad-based startup. It was spun out from a mobile app services company in 2015. Facing challenges in the first two years in establishing its brand, SocialPilot joined Upekkha in 2017. SocialPilot hit its first million in annual recurring revenue under 19 months by reducing its churn and improving its value-based pricing.
Upekkha cleared many biases we had and opened our minds to new ways of thinking about segments, product roadmap, traction, and many more valuable nuances that drive SaaS businesses forward. Value SaaS frameworks gave us much-needed confidence and a lot of clarity to get to our ARR goals this fast. Thank you, Upekkha.
Jimit Bagadiya
Co-founder, SocialPilot
SocialPilot

68

Portfolio Companies

These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, and cloud-native security to niche problems in shipbuilding & design and alumni management.

Tars

TARS is a 100% bootstrapped company that has carved out a niche in Conversation Landing pages. TARS' founder-duo from India have never traveled to the US. They’ve grown TARS as a global brand.
Frameworks introduced through the intense sprints at Upekkha gave us a common language. To unpack the black box of building a SaaS flywheel; to create a common vision and goal to work towards. I love the community aspect of it and the feeling that we are not alone in this journey. There are others just like us, with very similar problems and struggles, who are willing to help us, or at least listen to our problems.
Ish Jindal
Co-founder, Tars
Tars

Backed and Believed In By The Best

Some of the best Indian-origin SaaS founders and operators back Upekkha as advisors & investors
As an angel investor, I like how the Upekkha acceleration program provides control and choice of the highest degree for founders while building a flywheel with a high margin recurring revenue model.
Pallav Nadhani
Founder of Charts.com
(bootstrapped and sold Fusioncharts previously)
The best serial entrepreneurs would want to work with Upekkha to get support from their world-class accelerator, and capital that helps them keep the best options for their business open.
Vijay Rayapati
GM, Nutanix Beam
(built and sold Minjar previously)
The Upekkha tribe has built one of the best SaaS founder communities where everyone takes care of each other.
Girish Mathrubootham
‍Founder & CEO of Freshworks, Inc.

Frequently Asked Questions

Who should apply?

B2B SaaS startups with early revenue.

What are the key dates?

The last date to apply for our next cohort is September 3, 2022.

What's the selection process?

The selection process involves two rounds of interviews – one with the Upekkha community startup founders and one with Upekkha Partners.

How long does the program last?

The accelerator program runs for 6 months. You become a member of the tribe for eternity.

What's the program like?

You will take part in an intense experience full of sprints, reviews and consultative sessions. The program includes carefully crafted concoction of SaaS frameworks, actionable insights and peer learning modules.

What is the program fee?

The program fee is 4% equity for our flagship accelerator program. This includes lifetime community membership.

An additional fee of 5% equity for the $100K seed fund from Upekkha, which can be bought back.

Ready to accelerate your SaaS startup?

Join the Upekkha Community to build a high-growth profitable SaaS business, while staying in control of your life, your business, and let’s face it, your mental health!

Apply FoR the 2022 cohort now
Not ready yet? Stay in touch