For AI‑first B2B founders
We help
great founders build
B2B AI companies fast
great founders build
B2B AI companies fast
AI lets a small, focused team build a big business with less capital. We help you do exactly that.
Applications closes Sep 6, 2026
A community of 350+ founders
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Our startups have grown
revenues efficiently
revenues efficiently
20
past $1M ARR
5
past $5M ARR
2
beyond $10M ARR,
no external capital
10
exits, incl. SocialPilot’s $50M exit
We work with founders
making the leap.
making the leap.
Whatever your starting point, the destination is the
same: a genuinely AI‑native business, where AI
is the core of the value, not bolted onto what
you already do.
Apply to the programsame: a genuinely AI‑native business, where AI
is the core of the value, not bolted onto what
you already do.
You’re a fit if you’re…
Building or transitioning toward an AI‑first B2B business: whether from scratch, from services, or from an existing product. AI at the core, not a retrofit.
At early revenue (~$100K): signals, but not yet repeatable PMF.
Bootstrapped or angel‑funded: a deliberate builder aligned to the long game.
Deep in technical or domain expertise: you understand the problem in great detail
Ambitious, want to stay in the driver's seat: driven to scale, unwilling to compromise.
Maitreya Wagh
Co‑Founder & CEO, Bolna
Founder-First, For Real...
Upekkha is the only accelerator or investor I've met where "founder first" isn't a line - it's how they operate. They didn’t ask us to solve for distribution on day one; they helped unlock the levers. They didn’t ask for a US GTM plan; they organised an immersion week in SF and put us in a room with industry veterans.
They backed us when we were an open-source multimodal orchestration boasting about 50 GitHub stars, and have stayed through every loss, every pivot, and every success - asking the tough questions, then actually helping find the answers.
They backed us when we were an open-source multimodal orchestration boasting about 50 GitHub stars, and have stayed through every loss, every pivot, and every success - asking the tough questions, then actually helping find the answers.
Teams with deep domain expertise
can use AI to build and deliver enormous
value, fast.
can use AI to build and deliver enormous
value, fast.
Building is easy; building the right
thing is not.
thing is not.
Finding the right problem to solve for your domain is a moving target.
Packaging, pricing and positioning your AI offering is critical to growing fast.
A community of AI‑native founders helps solve both building & distribution.
Four things that change the
trajectory of your company.
trajectory of your company.
A deep understanding of your customer
Who truly needs you, and why they buy.
A sharper go‑to‑market
A positioning and channel you can repeat, not guess at.
A genuinely AI‑native business
AI at the core of your value, not bolted on.
A capital‑efficient engine
Built to grow on a lean team, not a big raise.
From $100K to $10M ARR...
$100K ARR to $10Mn ARR to an eight-figure exit, the inflection point wasn't a funding round or a product launch.
It was Upekkha.
Prasanna made us confront who we were building for and why, and helped us build the operational rhythm to scale to $10M ARR. If you get into Upekkha, take it. That clarity is worth more than your next round
It was Upekkha.
Prasanna made us confront who we were building for and why, and helped us build the operational rhythm to scale to $10M ARR. If you get into Upekkha, take it. That clarity is worth more than your next round
Tejus Mehta
Co‑Founder, SocialPilot
Support that shortens the cycle.
A living playbook of mentors, peers and resources,
built to save you months of expensive mistakes.
Apply to the programbuilt to save you months of expensive mistakes.
1:1 mentorship
From people who’ve guided dozens of founders through this exact transition.
Cohort sessions
Alongside founders solving the same problems at the same time.
A community of 350+ founders
Across 170+ startups, a living playbook that saves months of mistakes.
Cloud & AI credits
Across AWS, GCP and Anthropic to keep your burn low while you build.
Vivek Khandelwal
Co‑Founder, CogniSwitch
Strategy That Ships...
In a world where building is commoditized, choosing what to build and, most importantly, how to build and distribute it, becomes far more important. The Upekkha team helps you think through and execute it, all within a program managed and steered tightly, curated exclusively for founders.
Founders often underestimate the challenges of change management - driving AI adoption requires more than just hackathons and all-hands meetings. The Upekkha team's experience doing this, across teams of different sizes, is insanely valuable.
Founders often underestimate the challenges of change management - driving AI adoption requires more than just hackathons and all-hands meetings. The Upekkha team's experience doing this, across teams of different sizes, is insanely valuable.
2–4%equity
We don’t invest, we take equity because
we’re betting on your outcome.
we’re betting on your outcome.
The pricing structure
Priced as baseline equity plus a success fee on hitting milestones,. which can be paid in the form of equity or cash.
No cash investment
We take equity because we’re betting on your outcome, not writing a cheque.
Aligned to the long game
We win only when you do, on your timeline.
Let’s talk
If this is the business you’re building,
we should talk.
we should talk.
Applications close Sep 6, 2026
Upekkha means stillness.