Advisory Program
Growing your B2B software startup is messy.
We help you cut through.
We help you cut through.
An advisory program for founders who are ready to accelerate growth, refine go-to-market strategies, and navigate the unique challenges of scaling B2B software.
Who It's For
Built for founders ready to break through
This program is designed for B2B software founders
who are focused on scaling.
who are focused on scaling.
You've crossed $500k ARR and want to scale 10x
You're building an B2B software product with real traction
You need to unlock the next level of growth
You want access to a network of founders tackling similar challenges
You're ready for hands-on advisory, not just generic advice
$1M
ARR Today
$10M+
ARR Target
We help you navigate the hardest part of the journey — the transition from early traction to repeatable, scalable growth.
Sound Familiar?
The challenges you're facing
Scaling is a different game. These are the problems founders come to us with.
Growth has stalled
Revenue has plateaued. The playbook that got you here isn't working for what's next.
AI is reshaping your market
New AI-native competitors are emerging, buyer expectations are shifting, and you need to figure out how to adapt — or lead the change.
GTM isn't scaling
Founder-led sales got you early customers, but you're struggling to build a repeatable, scalable go-to-market engine.
Unclear what to prioritize
Product, hiring, fundraising, expansion — everything feels urgent. You need a framework to focus on what actually moves the needle.
What you get
Six pillars of growth acceleration
Everything you need to scale with confidence, backed by practitioners who've done it before.
Growth Strategy
Deep dives into your growth engine. Identify levers, optimize funnels, and build a repeatable playbook for scaling from $1M to $10M+ ARR.
Go-to-Market Refinement
Sharpen positioning, pricing, and sales motions for AI products. Navigate the shift from founder-led sales to a scalable GTM engine.
AI Product Strategy
Tackle the unique challenges of AI products — from model economics and data moats to managing customer expectations around AI capabilities.
Fundraising & Finance
Guidance on fundraising strategy, investor positioning, unit economics, and building the financial discipline needed at the growth stage.
Team & Org Design
Scale your team without losing speed. Get frameworks for hiring, org structure, and culture that work at the $1M–$10M stage.
Founder Community
Connect with a network of B2B software founders at similar stages. Peer learning, accountability, and relationships that compound over time.
How It Works
A structured path to scale
A personalized advisory engagement tailored to your stage and growth challenges.
1
Deep Diagnostics
We start with a comprehensive assessment of your growth blockers, GTM gaps, and scaling opportunities tailored to your AI product.
2
Ongoing Advisory
Regular sessions with advisors focused on growth, GTM, product strategy, fundraising, and operations.
3
Ongoing Access
Tap into the Upekkha founder community, mentors, and resources as you scale.
Nice things at Upekkha
What top founders say about Upekkha
Upekkha is a founder-friendly accelerator that helped us with funding, go-to-market strategy, and scaling. Their biggest value is speeding up your journey by bringing clarity to your thinking and shortening your cycles. I'd highly recommend it to any founder.”
Ankit Tanna
Founder, Truein
Upekkha helped us identify the right buyer persona, shifting our sales from L&D to delivery managers in IT services, which unlocked multiple new logos. Beyond strategy, Upekkha breaks you out of your echo chamber and lets you learn from other founders' journeys — that's invaluable.
Giridhar LV
Co-Founder & CEO, Nuvepro
Upekkha was instrumental in shaping how we thought about scaling Almabase. The advisory helped us get clarity on our go-to-market, sharpen our positioning, and build the discipline needed to grow in the US market.
Kalyan Varma
Co-Founder & CEO, Almabase
Team
Partners
Operators and founders who have scaled B2B companies and now guide the next generation.
Prasanna Krishnamoorthy
Managing Partner & Co-Founder
Ex-CTO-in-Residence at Microsoft Accelerator India. Worked hands-on with 120+ startups. B2B SaaS product & growth coach. 2x startup founder.
Shekar Nair
Managing Partner & Co-Founder
1 IPO (Xylan, USA) and 3 exits (Xylan, Allegro, Elina). Former India Head & APAC OEM at NetApp. EIR at TWVP. Deep enterprise and M&A experience.
Gokul KS
Partner
Entrepreneur and Indian product startup ecosystem enabler. Drives Upekkha's accelerator programs and founder community engagement across 300+ founders.
Ready to scale your B2B software?
We work with a select number of founders to ensure deep, personalized advisory. Apply today to see if the program is right for you.
