Being a founder and creating a company will lead us to points in our lives when we WILL need to make hard choices. At that moment, remember the hobbits of the shire- the smallest men with the biggest hearts, who faced up to the greatest odds. In order to have control over our outcomes we must actively make hard choices. Or the choices will be made for us. While the Value SaaS path appears tough, remind yourself that diamonds are made only under pressure. 

“You step into the Road, and if you don’t keep your feet, there is no knowing where you might be swept off to.”― J.R.R. Tolkien

As founders we tend to spend a lot of time strategizing and planning and not actually executing. While thinking before acting is great, we’d like to bring your attention to the Ents from LOTR. The mighty trees spent days in conclaves, while Sauraon destroyed their forest. Sometimes, action is needed, dont be carried away by words and discourses only. Value Saas principles guide us every step of the way to build our flywheels, know our customers, talk to our competitors. It’s all about ACTION.

“The wise speak only of what they know.” ― Gandalf