Discover & fund Outliers.
Earn outsized returns with
UP Funds

Upekkha coaches underrepresented SaaS founders on the Value SaaS way - build their revenue flywheel profitably. For you as an investor, this means a differentiated hedge to bet on.
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About UP Funds

UP Funds is a rolling fund on AngelList USA, launched in January 2021 that has WestBridge Capital and notable SaaS founders & corporate leaders as LPs.
$6mn/yr
Investment goal 2022
60
Investible startups
$100K
Investment per startup
19
Startups funded

Why Invest?

SaaS is here to stay and thrive

Over the last 15 years, the index of public SaaS companies returned 4.9x. That’s way more than the 3x expectation of a VC fund. Over the next 15 years, more software companies will move to SaaS.

India will be a SaaS powerhouse

India’s next wave of tech giants will be SaaS companies, poised to get 9% of global market share by 2025, a Bain & Co report says. The report  cites Upekkha as a key mover in this space.

Upekkha has top pick of SaaS outliers

Access and differentiation are the biggest challenges for individual investors. UP Funds broadens your access to SaaS outliers. Acceptance rate to the Upekkha Accelerator program is under 8%.

Upekkha portfolio companies

One of six SaaS startups from India is part of the Upekkha network. These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, cloud-native security to niche ones.

85
fast-growing SaaS startups
$3M ARR
reached by 4 Upekkha startups
$1M ARR
reached by 7 of first 10
17/20
cash-flow positive startups


Before Upekkha, India lacked a strong ecosystem and platform focused on helping early-stage SaaS founders build successful and large businesses. We see Upekkha as a key partner, bridging that gap for early-stage SaaS founders who want to go global while staying rooted in India.
Sumir Chadha
Co-founder & MD, WestBridgeCapital
Upekkha backers & believers
Priya Mohan
Founder turned  VC 
Khadim Batti
Co-founder & CEO, Whatfix
Godard Abel
Co-Founder & CEO, G2 
Vinod Muthukrishnan
Chief Growth Officer, Cisco
Rajan Anandan
Managing Director, Sequoia Capital
Alok Goyal
Stellaris Venture Partners
Girish Mathrubootham
Founder & CEO, Freshworks 
David Hauser
Founder, Grasshopper 
Prof Saras Sarasvathy
University of Virginia
Shekhar Kirani
Partner, Accel
Pallav Nadhani
Founder, Charts.com
Yamini Bhat
Founder & CEO, Vymo 

UP Funds in the news

Want to understand if Upekkha is right for you?

Shekhar Nair Partner, Upekkha

PREV: GM, NetApp India,
1x IPO - Xylan, 2x Exit - Allegro, Elina, 3x CEO
I moved from enterprise software to SaaS in the last decade. Similarly from US to India to find the next SaaS investments to make.

Shekhar Nair Partner, Upekkha

PREV: GM, NetApp India,
1x IPO - Xylan, 2x Exit - Allegro, Elina, 3x CEO
Want to know if Upekkha UP Funds is right for you?
I moved from enterprise software to SaaS in the last decade. More recently, I have changed my focus from US SaaS startups to India to find the next best SaaS investments. 
Shekar Nair - Partner, Upekkha
prev: GM, NetApp India,
1x IPO - Xylan, 2x Exit - Allegro, Elina, 3x CEO