Ep
9
December 20, 2022
37:11 Min

‘When you have to pivot, you don’t let a good crisis go away’ w/ Ashwin Ramasamy @ PipeCandy

On the Podcast
Speaker

Ashwin Ramasamy

Co-founder, PipeCandy
Host

Thiyagarajan (Rajan) Maruthavanan

Partner, Upekkha

In this podcast, Ashwin talks about never throwing away a good crisis, pivots on way to the first million, and how an early focus on brand smoothened PipeCandy’s enterprise adoption and eventual acquisition.

1:29: SaaS. Because it returns good multiples

3:57: How Chennai stole the SaaS crown

6:19: Going enterprise when others sold SMB

9:05: Pivots on way to first million

16:14: Yae or Nay? The Funding question 

17:57: Brand marketing before product marketing 

23:37: The line from positioning to acquisition 

27:10: Filter Kaapi reboot 

34:04: Slow and deliberate > fast growth

Transcript
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