Ep
10
January 12, 2023
27 Min

How Ashok bootstrapped Automate.io from India and sold it to Notion

On the Podcast
Speaker

Ashok Gudibandla

Founder-CEO, Automate.io
Host

Thiyagarajan M (Rajan)

Partner, Upekkha

In this episode, Ashok Gudibandla, Founder and CEO of Automate.io (Acquired by Notion), talks about why he chose his second startup idea based on its distribution potential. His advice to tech founders - in a world proliferated with SaaS offerings, think visibility before product.

Chapters

2:08: ‘Distribution not tech is what you need to win’

13:18: SaaS proliferation means you need to build brand fast

16:40: The choice to exit vs. keep growing with funding

12:14: Strategic actions that led to acquisition by Notion 

24:31: ‘You’re not hot till you are!’ - Life after exit

Transcript
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