Ep
10
January 12, 2023
27 Min

How Ashok bootstrapped Automate.io from India and sold it to Notion

On the Podcast
Speaker

Ashok Gudibandla

Founder-CEO, Automate.io
Host

Thiyagarajan M (Rajan)

Partner, Upekkha

In this episode, Ashok Gudibandla, Founder and CEO of Automate.io (Acquired by Notion), talks about why he chose his second startup idea based on its distribution potential. His advice to tech founders - in a world proliferated with SaaS offerings, think visibility before product.

Chapters

2:08: ‘Distribution not tech is what you need to win’

13:18: SaaS proliferation means you need to build brand fast

16:40: The choice to exit vs. keep growing with funding

12:14: Strategic actions that led to acquisition by Notion 

24:31: ‘You’re not hot till you are!’ - Life after exit

Transcript
Latest Podcasts
Ep
12
‘The most important thing to overcome as a founder is FOMO’ w/ Sudarsan Ravi @ RippleHire
This is some text inside of a div block.
This is some text inside of a div block.
This is some text inside of a div block.
April 15, 2023
25 mins
Ep
11
If you want to bootstrap, play it like Tendulkar: Saravana Kumar @ Kovai.co
This is some text inside of a div block.
February 8, 2023
23 Min
Ep
9
‘When you have to pivot, you don’t let a good crisis go away’ w/ Ashwin Ramasamy @ PipeCandy
This is some text inside of a div block.
This is some text inside of a div block.
December 20, 2022
37:11 Min
Ep
8
Scaling SaaS in India w/ Vijay Yalamanchili, Founder-CEO @ Keka
This is some text inside of a div block.
This is some text inside of a div block.
November 23, 2022
31 Min
Ep
7
How to price your B2B SaaS Product w/ Prasanna Krishnamoorthy, Partner @ Upekkha
This is some text inside of a div block.
This is some text inside of a div block.
January 10, 2022
33 Min
Ep
6
The importance of moving upmarket w/ Tejas Mehta, Co-founder @ SocialPilot
This is some text inside of a div block.
This is some text inside of a div block.
December 14, 2021
25 Min

Get Connected with Upekkha

Want to understand if Upekkha is right for you? or Get value-based pricing ebook

Apply For The Next Cohort

I confirm we are a B2B startup
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Not ready yet? Stay in Touch

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.