Ep
8
November 23, 2022

Scaling SaaS in India w/ Vijay Yalamanchili, Founder-CEO @ Keka

Briefly

In this episode, Vijay Yalamanchili, Founder and CEO of HR tech platform Keka talks about scaling SaaS while staying bootstrapped, and waiting on the right time to raise funds. Vijay also takes us behind key early decisions - though seemingly counterintuitive - on choosing India as a target market, pricing 3X over competition, and balancing services and product tracks along the Keka journey.


Chapters

1:00: Breaking rules & selling SaaS in India
3:42: Pricing 3x of competition
7:16: Focus on one point problem and segment
12:06: Leading with UI/UX early on
14:38: Services vs product & should founders do both?
18:37: Scaling bootstrapped
22:05: Behind the brand name Keka
24:32: Getting to the first $1mn ARR 
25:52: Resilience through the lows
27:46: Timing your first fund raise

Transcript
On the Podcast

Vijay Yalamanchili

Founder-CEO, Keka

Thiyagarajan Maruthavanan (Rajan)

Partner, Upekkha

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