In this episode we spoke to Tejas Mehta, Co-founder of SocialPilot, which is a Social Media, Scheduling Marketing and Analytics Tool oriented primarily towards digital marketing agencies. Tejas spoke about how SocialPilot moved upmarket by investing an immense amount of time and effort into their customer discovery. Specifically he discussed how his team translated knowledge of their customer into a more focused product that met the specific needs of a particular target segment. This in turn let them increase price and spur growth.