Discover and fund Outliers to earn outsized returns

We work with underrepresented SaaS founders from India and teach them the Value SaaS way- in essence we coach them to build their SaaS flywheel efficiently and profitably. For you as an investor, this means a differentiated hedge to bet on.

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Portfolio Companies

One of six SaaS startups from India is part of the Upekkha network. These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, cloud-native security to niche ones in shipbuilding & design and alumni management.

Zoconut

Zoconut is a full-stack platform that helps dietitians and health coaches build their brand online by providing them all the tools they need to manage and grow their business. Celebrity health coaches and dietitians using Zoconut at large hospital chains have seen 3x revenue growth.

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Portfolio Companies

One of six SaaS startups from India is part of the Upekkha network. These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, cloud-native security to niche ones in shipbuilding & design and alumni management.

GaragePlug

GaragePlug is an Automotive Aftermarket Cloud platform for auto brands that care deeply about the post-purchase experience. It is trusted by leading enterprises such as Toyota, Aramco, and dozens of mid-sized progressive auto companies.

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Portfolio Companies

One of six SaaS startups from India is part of the Upekkha network. These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, cloud-native security to niche ones in shipbuilding & design and alumni management.

SignEasy

SignEasy is the world's most delightful e-signature solution. Praised by the Apple design team, SignEasy is among the 'Best Business Apps' featured by Apple and is the only e-signature brand to find a place in Apple's global commercials. As a design-led product company, it has been profitable for years.

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Portfolio Companies

One of six SaaS startups from India is part of the Upekkha network. These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, cloud-native security to niche ones in shipbuilding & design and alumni management.

iMocha

iMocha is a skills assessment platform trusted by enterprise customers such as Gartner, Fujitsu, and Capgemini. As a part of Upekkha's first cohort, iMocha transformed themselves from the services mindset startup to a product mindset and got to their first million in annual recurring revenue under 30 months.

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Portfolio Companies

One of six SaaS startups from India is part of the Upekkha network. These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, cloud-native security to niche ones in shipbuilding & design and alumni management.

SocialPilot

SocialPilot is an Ahmedabad-based startup. It was spun out from a mobile app services company in 2015. Facing challenges in the first two years in establishing its brand, SocialPilot joined Upekkha in 2017. SocialPilot hit its first million in annual recurring revenue under 19 months by reducing its churn and improving its value-based pricing.

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Portfolio Companies

One of six SaaS startups from India is part of the Upekkha network. These startups solve problems ranging from horizontal application in conversion rate optimization, account-based marketing, cloud-native security to niche ones in shipbuilding & design and alumni management.

Tars

TARS is a 100% bootstrapped company that has carved out a niche in Conversation Landing pages. TARS' founder-duo from India have never traveled to the US. They’ve grown TARS as a global brand.

Why Invest in Upekkha Rolling Fund?

SaaS is here to stay and thrive

Over the last 15 years, the index of public SaaS companies returned 4.9x. That’s way more than the 3x expectation of a VC fund. Over the next 15 years more software companies will move to SaaS. There is massive room for industry growth. While early-stage investing is challenging, doing it the right way will be less costly than buying public SaaS stock and return better ROI.

India will be the powerhouse of SaaS

Once upon a time, the best technology startups were all located in Silicon Valley. But these days, thanks to the crazy rise in cost of living, and property in Silicon Valley, tech startups are no longer location-limited. Many SaaS blockbusters like Shopify, Atlassian, and Freshworks emerged outside the US.
 

Giving investors access to outliers

Access and differentiation are the biggest challenges for individual investors. UP Fund, our rolling fund on the Angel.co platform broadens your access to SaaS outliers. You can start your investment with a small check size with quarterly subscription. The fund offers a TinySeed-style term sheet, to align founder goals and investor incentives to maximize both profit and optionality.

UP Fund in the News

Prasanna Krishnamoorthy of Upekkha Catalyst talks about ‘Building Value SaaS Startups’

In the recent episode of Prime Venture Partners Podcasts, Prasanna  of Upekkha talks about value based pricing, exit planning and more
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INTERVIEW

A tribe of founders who have one another's backs in hard times

Where media focus is usually on millions of dollars in funding, a few months of working capital may sound like a rounding error..
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PRESS COVERAGE
Girish M
Freshwork
‍Investor @ Upekkha
Pallav Nadhani
Fusion Charts
Investor @ Upekkha
David H
‍Chargify
Investor @ Upekkha
Krish
Chargebee
Investor @ Upekkha
Aneesh R
Capillary
Investor @ Upekkha
Vijay R
Minjar
‍Investor @ Upekkha

Backed & Believed In By the best in SaaS

Some of the best Indian-origin SaaS founders and operators back Upekkha as advisors & investors.
See All Backers

Shekhar

Partner @ Upekkha
Past life
GM, NetApp India. 2x Entrepreneur.
I moved from enterprise software to SaaS in the last decade. Similarly from US to India to find the next SaaS investments to make.
Want to understand if Upekkha is right for you?
Talk to Shekhar

Shekar Nair

Partner @ Upekkha
PREV.
GM, NetApp India. 2x Entrepreneur.
Investing Thesis
I moved from enterprise software to SaaS in the last decade. More recently, I have changed my focus from US SaaS startups to India to find the next best SaaS investments. 
Want to understand if Upekkha is right for you?
Talk to Shekar